about the founder

Hi, I'm athena

— a single mom, a singer, a Lady Gaga impersonator, a writer/actress, and (plot twist) a medical student.

Unexpectedly You exists because I’m obsessed with reinvention — the kind that happens when you decide you’re allowed to take up space, change directions, and still be fully yourself. I’ve lived a lot of lives in one life, and I’ve learned something simple: everyone belongs. Every age. Every body. Every skin tone. Every culture. Every version of you — including the one you’re still becoming.

This boutique started with a wild, impulsive, very “me” moment: I went to an estate sale and discovered they were selling an entire store’s inventory — brand-new clothing and jewelry. I fell in love instantly with the aesthetic: romantic, free-spirited, a little boho, a little bold, and made for real life. And I did the crazy thing… I bought the entire store.

Now I’m selling it all out — pieces priced in that sweet spot (mostly $20–$75) so you can actually treat yourself without guilt. And when this first collection is gone, I’m not stopping. I’m going to keep curating items that feel like what I believe in: romantic, beautiful, smart, and free. Clothes that move with you. Jewelry that finishes the story. Outfits that feel like confidence — not costume.

At the heart of Unexpectedly You is empowerment: empowering women, empowering ourselves, and choosing softness and strength at the same time. If you’ve ever needed a reminder that you’re allowed to be many things — and still be worthy of beauty, joy, and self-expression — you’re in the right place.

Woven with Soul. Styled for Freedom.

— Athena

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